Microsoft’s Bing search engine in challenge to Google
Microsoft’s Bing search engine is emerging as a challenger to the dominance of Google after capturing a near-11 per cent share of the market in little more than three months.
The latest statistics from Nielsen, the research firm, show that Bing, which went live in June, is now the fastest-growing internet search engine in the United States. Its market share leapt to 10.7 per cent in August, from 9 per cent in July — a rise of more than 22 per cent.
While Google retains a huge lead, with 65 per cent in Nielsen’s survey, its share increased by only 2.6 per cent in the same period.
Bing is billed by Microsoft as a “decision engine”, helping users to make practical choices with their online searches. Executives claimed that people’s search habits had evolved as the web has become more sophisticated and Google’s list of “ten blue links” were out of date.
Stefan Weitz, director of Bing, said that another update to the service was due in the autumn. He told The Times that Microsoft was examining ways to make Bing more relevant for its markets in Europe and more responsive to users, rather than trying to make them conform to the design of the engine. “We don’t think that the ten blue links is always the right model,” Mr Weitz said.
Microsoft, he added, was investigating how to tailor Bing for different national audiences. For example, British users of search engines tended to look for news more than other users.
This week Bing unveiled another twist, with a feature that allows users to search using image galleries instead of text links. Visual search will concentrate initially on travel, health, leisure and shopping.
Microsoft is aiming to add features that are not yet generally available on Google. “All the companies are really investing heavily in innovation,” Mr Weitz said.
Forrester, the research company, estimates that, in the US alone, the search and associated advertising market will grow by 15 per cent a year to more than $30 billion (£18 billion) in 2014.
The UK search market is worth up to $2 billion and, at 90 per cent, Google has an even stronger grip on this market. Microsoft has a share of about 6 per cent of online searches in Britain, although the figure was above 10 per cent briefly after the launch of Bing. Microsoft acknowledges that the slide in its share shows that its innovations must overcome consumer inertia.
Next year Bing is likely to receive another boost under a search technology deal between Microsoft and Yahoo!. In late July, the companies signed a ten-year deal under which searches on Yahoo!’s websites will be generated by Bing. Microsoft will license Yahoo!’s search technology, allowing the software giant to integrate certain aspects of it into Bing. AdCenter, Microsoft’s advertising search product, will replace Yahoo!’s equivalent service.
The Yahoo! search engine has about 16 per cent market share in the US, according to Nielsen.
American antitrust regulators have requested more documents as they look into the arrangement, but the companies are confident that the deal will go through as planned early next year. European antitrust regulators are also talking to them.
While Google and other engines also provide image searches, Microsoft’s service breaks new ground by offering a more “graphical way to search and discover information”.
Microsoft, in a blog post, said that its own research had found that consumers could process results with images 20 per cent faster than with text-only results. The feature, still in testing mode, will offer galleries in nearly 50 categories from consumer products to travel destinations to films to music. A search for “digital cameras”, for example, returns a gallery of thumbnail pictures of cameras that can then be filtered by manufacturer or by price, displaying a new set of images.
At the launch of the visual search feature at the TechCrunch50 start-ups conference in San Francisco, Ron Conway, the veteran investor who has backed Google and PayPal, the internet payments service, in the past, said: “Competition breeds innovation and this nice little battle between Google and Microsoft is having a huge benefit to consumers.”
Google is also rolling out new search features. At the same TechCrunch50 conference, it stepped up its efforts to woo newspaper and magazine publishers with a search service that displays results in the style of a “virtual magazine”. Its Fast Flip software will feature content f
Basic SEO Tricks always remembered when creating web contents:
Website name
A name must be easy to remember small and unique. Example is bestbuy.com this two B make it so easy to remember and so unique..
Always keep titles with great sensibility:
Write according to your own niche keeping titles in your mind. If someone search house for rent in Multan. And you have same word in y our own title expectation are that first page will be searched by Google will be your website one. Then others according to there titles…
<H1> tag stands for handing one. It is also important. And must be made unique because search engine give important to it also, Beside that alt text is also important..alt is the tool tip tag which appears as a tool tip on any image.
A good name as alt image given tell google to see me and show me on first page.
Meta tags use to be very popular now the trend is changes. It use to be in past that written data in meta tags use to be a measurement of a website quality but now a days they are out of search algorithm having no importance… Because now a days its html 5 version and web 2.0 standard is launched.. Where things are not as they use to be in 2000.
I would call it a utopia of your own imaginations if you are still unaware of SEO. so stop being proud of being web developer or designer and give some piece of your brain to understand SEO. And make contents of your site search engine friendly, So website future remain bright and other wise very professional looking good websites having even unique contents if not made according to SEO laws. Remain away from eye of search engine. There future remains always dark no one ever visit them,. Because search engine can’t find them, and boosting a website depends upon the search engine algorithm, which brings major visitors to your site.
In the last of my article I would get your attention to amaze you, because that’s how search engine works.
As you press search button it goes in all pages of a websites on www and finds that specific word and then compare it whether its copied content or genuine, whether its from a low page rank or high page rank website, how many backlinks are coming to that site, whether those backlinks are from good reputed high page rank website..
When it does all this…in seconds it shows the list of searched pages…
Don’t you say it a miracle… I compare this function with my Windows XP search function. where it take minutes to respond if I search a word in a document or a file name.
Definition of website
Easy way to create big name of your small business
A way to get A big name, repute, good will of your business quickly. Your company dot com 24 hours alive 365 days online world wide. Presenting your whole business in a one click approach.
It’s your impression on your visiting cards, advertising banners, Sign Boards, letter pads, bill books, brushers, pamphlets, physical products, legal documents, contract papers, files and other stationary.
Why article writing is so important
Seo & Importance of article the main point of writing this article is to bring attention of those peoples who write copied contents and
A lot of peoples do write copied stuff of others with no courtesy link. And they feel they did a great job by copying data of a site. And creating a nice looking layout to represent users it’s their own work, all this can cheat peoples but not to search engine. Search engine are smart enough to recognize manipulation actually they are search machines if it can’t see a copied data then it must not be call a search engine.
It must not be call a search engine. So my friends these search engines are programmed in a why that not only keywords, paragraphs but even more sensitive things can be searched by them, they know very well who is the owner of a specific content and who is copying it. So be very careful when creating contents of sites because copying or manipulating the texts is not ethnical so you must write some thing unique, and keywords solidetary must be and important point … (a word must not be 5 times repeated in a 100 words…
Why search engines like uniqueness:
Search engine majorly Google which is being used 53% for online search and queries why it likes uniqueness. Why everybody say that unique contents must be written about your niche site…
Fact is that search engines are programmed and created for fresh,, unique data. They fetch the page from millions of sites which they find unique and fresh. Because everybody has this own mind and his own ideas about searching calibers…)
Larry page and Sergey brin are not dumb..
They are having a tie on the 5th number in the richest people’s list. They got this rank in a short period Because of there smartest idea “google“. So they have made the smartest ma chine of the planet call Google. Which can’t be cheated easily, And it equally behaves for every one no matter a rich or a poor person without any prejudice. Why I am telling that it behaves without any prejudice because I know I am living in Pakistan and a lot of websites have banned there services in Pakistan like paypal. But only Google is the service which is being the source of income for thousands of peoples. They are all Google publishers…
Different search engines have different search algorithms to search a specific content. Its clear evidence is this fact that you get different search results of a same word from yahoo, msn and Google.
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